Corporate face of IPL
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Rajeev, Gorakhpur: May 12 2008
Made Popular May 12 2008

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The corporate face of IPL was supposed to come in real and it came with a bang. First it was resignation of Charu Sharma, CEO of Royal Challengers and now Dr. Vijay Mallya showing his frustration at team’s performance and captain Rahul Dravid. Dr. Mallya has clearly said no one can deny the corporate face of IPL and that distinguishes IPL from other tournaments.

Mallya told a news channel, “I had my own list (of players) but the fact is Rahul Dravid and Charu Sharma had their own list and at the end of the day, I decided to take the back seat,”.
“I was very tempted to bid for players whom I wanted but they held me back. Obviously things have turned out differently”.
He added “At the end of the day, people need to understand that the IPL has a corporate side to it, and a very definitive corporate side. It is not at all cricket in the traditional sense,”.

Well its not only Dr. Mallya who may be disappointed with their team other franchise owners like Deccan Chargers may also be disappointed as their team is also not performing according to their standards.

This kind of corporate involvement is creating a big pressure on the players to perform. Earlier if a player wasn’t performing the team management was not putting that kind of pressure by assuming as a bad period for the player but in IPL the pressure is mounting everyday its just due to lots of investment made by the owners.

Players like Rahul Dravid who had handled every kind of pressure on the field are not able to tackle this one.
So according to all account we can say that this corporate face is going to be ugly and ugly as the tournament will progress.

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1 Stars
Sumit
Agra, India
OK..This is Indian Premier League..the shortest form of cricket. We cannot call it the shortest possible form of cricket because it has all the possibility to become Five5 matches instead of twenty20 in coming days. As far as corporate look is concerned, we cannot ignore the truth that people like Vijay Mallaya, Mukesh Ambani and Nus Wadia are there. And when Sharukh Khan is there, sex is necessary to be there because SRK and sex sell together. Tough to imagine SRK without sex so cheerleaders are there. Preity Zinta is there. Katrina is there, everything is there so hard to find is there cricket or not...
1 Stars
Manoj J
shimla, India
The IPL is surely going to change the face of Cricket. Look at it, today cricket fans are not cheering for their favorite Indian cricketers but for their home teams, which comprise of players from all over the world. National loyalties have shifted to regional loyalties. As for the corporate face of IPL, in the corporate world its perform or perish. You can’t have a non performer heading your team on which you have spent millions!
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